AARP Story -
New Value for Members

A Message from HelloEd to AARP


There are the most extraordinary opportunities as we age, giving us and our families choices, independence, and a chance to be doing what we love.

The Opportunity

AARP has the purpose to strive for all people being able to age with dignity and respect, and live with purpose.  So do we. 

As you know, this is an amazing time for people over 50 with significant opportunities to live longer, work flexibly to contribute for longer, and benefit from advances in medicine and technology.

As you also know, there are challenges too. These include an increase in the incidence of conditions like dementia, Alzheimer's, Parkinson's, and chronic diseases like heart and diabetes, as well as loneliness and isolation as 1 in 4 American households live alone.  Waitlists grow, as does the pressure on the health system and individual financial stress.  In many cases, people 50+ also take the role of carers for their parents and partners.

As AARP continues to innovate and transform aging, health technology must play a part.  More than $US57b was invested by venture capital in new health-related technologies, just last year.  Up 79% from 2021 - aimed at just that. Helping people stay well, be independent, improve care and reduce costs.

AARP has the opportunity to be a guide for members in finding better outcomes through the health, home, and assistive technology available. Helping them be inspired, informed, and empowered with choices.  As you'll see, despite that it would have been enough of a driver to do so - this is not just about the benefit to your members, it's also about their opportunity to maybe help society get back what we need - their time, wellbeing and wisdom to connect back through the generation's who need it.

The Problem

We can't work harder, or care more deeply, so the challenge of providing better choices, more personal 24/7 care, preventing illness, and caring for each other, friends, and family at home - needs a different approach.  

Technology exists, but it's hard to know what's possible, to find it across hundreds of sources, to trust what's good, and to weave the technology and human routines together.  

Figuratively, 95% of what happens, happens at home.  This is where we are motivated to be active, where we prevent conditions (up to 40% of cancers and 70% of chronic diseases are considered by the World Health Organisation to be preventable).   


At home is where we manage health conditions, take medication (50% don't take it as prescribed), fall (60% over 65's will do this), where cardiac arrests occur (90%), where people wander (70% of dementia suffers and those with memory loss), carers visit and symptoms occur that we will try to capture or remember to share with our health professionals to improve insights and diagnosis.  

Home is where we connect each night with remote family and friends. Where we see and hear each others facial expressions, delight, concern and movement from afar - to help with making the right decisions, and most importantly, to share news, love, and connect across the generations.

So let's scan the world to let people know what's possible, what's good, and how to use it to help get back to doing what they love.   It's never the answer, but if there's health, home, and assistive technology available to make a small, or life-changing difference, would it make sense not to use it?

The Solution & HelloEd

We're driven by a vision for the world to think differently about what's possible for every one of us, regardless of age or health challenges.

We're a team of health, mental health, and technology specialists who have our own stories. You'll see our story, our why and how, here.   

We are a digital health technology company that uses artificial intelligence to continuously scan the world, find, assess and turn it into 'technology that cares'.  We provide an inspiring marketplace of products, tips, ideas, and inspiration.  Once we've explained what's possible in human terms, here you'll click through to the provider's buy page to get the best and latest price. Here's how we're different.


We're independent. You get the best for you, not us.

For example, we don't offer any products of our own, nor do we let companies pay to list.  

We bring together products that don't usually exist together. To save you time.

For example, you'll find products for health, home, and assistive help together. We put them into Spotify-like playlists so you can find things you may not have thought about. If you look after someone with memory loss or dementia, you'll find help in one place for communication, reminders, location, monitoring health, safety at home, and products for delight and getting around (like if you're not driving anymore).

We assess what's good. 

We use 10+ indicators including brand, reviews, time on the market, approvals, clinical trials, endorsements, the technology used, battery life, and functionality. We don't get it right every time,

We keep it updated.

Because technology changes, across regions, versions, features, and prices.  Companies get bought, merge or cease production.   We  track hundred of sources, review thousands of products, and have around 450 on the marketplace currently.

We make it human and focus on outcomes.

We remove intimation, enabling you to browse, search or see visual stories and collections. The words, pictures, tips, flash-cards are designed to help you think and feel inspired to bring new experiences and routines to life, combined with your family, friends or health professionals.  We call it 'technology that cares'.

What kinds of help with technology?

Technology can assist with a range of needs and goals.  Such as:


  • Communication that makes it easier to talk, hear, dial and see those closest.  Products like home phones, seniors phones, video phones, smartphones, watches and voice assistants.  Seeing the time, date, news and getting information.

  • Reminders to do what keeps you well. Products like medication, drinking water or visits and appointments.

  • Getting help, detecting falls & being found. Products such as watches, sos personal alarms, GPS and geofence location and two-way talk and home sensors.

  • Measuring and monitoring health, motivating activity, tracking symptoms, notifications and remote monitoring or sharing with your doctor.  Products that take temperature, ECG, heart rate, breathing and oxygen, track sleep and apnea, blood glucose and stress.

  • Daily living at home to check movement, security, visits, smoke, taps, and turn on lights automatically or with just your voice. Products like door and window sensors, smoke and CO alarms, smart locks, cameras and smart plugs and appliances.

  • Special needs relating to Parkinson's, Stroke rehab, mobility, speaking, dressing and eating.

  • Grow, Relax and delight. Products like special tablets, stands and cases, home hubs, music, electric trikes, photos, entertainment and gig economy services