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helloEd Privacy Statement


What is helloEd?

helloEd is a marketplace of health and lifestyle technology products, stories, and ideas. It is a digital solution that aims to provide you with insight into what technology is available to help improve independence and health management. We do this by using our proprietary algorithm in conjunction with your personal information to provide you with personalised product ideas based for example on needs, age, and health monitoring functionality.

Why do we collect your information?

helloEd scans the world's health and lifestyle technologies to bring opportunities for you or someone you care about. To help us choose from hundreds of products, we ask for your personal situation or areas of need. These may be for example, suitability for babies (baby monitoring camera) or adults (security camera); specific health conditions such as sleep, diabetes, heart, dementia) or form (such as if a watch, pendant, or chest strap is preferred). We ask for your contact information, such as name and email, and mobile, so we can send you what you requested or keep you updated if you have indicated a preference to be contacted.


Our Intent

Our intent is to provide you with the utmost respect and privacy. We will not provide your personal information to third parties. In the event it was in your express interest and request to do we, we would seek your agreement. We will respond to any requests or concerns you have as soon as possible, and we will remove your personal information when requested.


Below you will find our detailed Privacy Policy.  

Our Full Privacy Statement

Last updated on 30/06/2022

Your privacy is extremely important to us. The Privacy Act 1988 requires organisations that are bound by the Australian Privacy Principles (“APPs”) to have a privacy policy. 

We may amend or update this Privacy Policy when our information collection and handling practices change. If this happens, any updates will be published on our website ( and we will use our best endeavours to notify you either by email or by posting a notice of the changes on the site.  If you do not agree with the changes you must cease accessing the Product.  If you continue to access or use the Product after the changes come into effect, we will assume that you have agreed to them.

This privacy policy (hereinafter "Privacy Policy") deals with the protection of Your privacy while You use Our website which is hereinafter referred to as "the Product" and which is located at:  The Product is owned and operated by: helloEd Pty Ltd (ACN 639878532)

We are committed to the protection of Your privacy while You use the Product.

This Privacy Policy only applies to the Product. The Product may contain links to other websites or applications, but if that is the case, the Privacy Policy does not apply to any of those linked websites or applications.

We gather certain information from users of the Product, so this Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.

By continuing to use the Product You acknowledge that You have had the chance to review and consider this Privacy Policy, and You acknowledge that You agree to it. This means that You also consent to the use of Your information and the method of disclosure as described in this Privacy Policy. If You do not understand the Privacy Policy or do not agree to it then please do not use the Product.


"Company IP" includes, but is not limited to, the contents, layout, design, colours, appearance, graphics, and imagery of the Website, Content, and Materials as well as all copyrights, trademarks, trade secrets, patents, and other intellectual property contained in the Product, Content, and Materials.

"Content" means any content, writing, images, audiovisual content or other information published on the Product.

"Effective Date" means the date that this Privacy Policy comes into force.

"Goods" means any or all goods provided by or on the Product.

"Items" means any and all of the Products, Goods, Services, Content, and Materials collectively.

"Materials" means any materials, information or documentation that We may provide to You in connection with Your use of the Goods or Services or Product including documentation, data, information developed by Us or owned by Us, and other materials which may assist in Your use of the Goods or Services or Product.

"Parties" means both You (the user of the Product) and Us (the owner of the Product) collectively.

"Personal Information" means information that we obtain from You in connection with Your use of the Product.

"Privacy Policy" means this privacy policy.

"Product" means the website including all pages, all subpages, all blogs, all forums, all other connected pages, and all other connected internet content whatsoever, the home page or main page of which is located at:

"Services" means any or all services provided by or on the Product.

"Third Party Links" means links or references to websites other than the Website, to content other than the Content or to materials other than the Materials, none of which are controlled by Us.

"Us", "We", "Our", "the Company" or "the Owner" refers to helloEd Pty Ltd

"Us", "We", "Our", "the Company" or "the Owner" also includes any employees, affiliates, agents or other representatives of helloEd Pty Ltd

"You" or "Your" refers to the user of the Website.

"Your Content" means any Content posted to or added to the Website, Content or Materials by You or by somebody authorised by You or doing so on Your behalf.


In this Privacy Policy, unless the context otherwise requires, the following rules of interpretation shall apply:

I. Words referring to one gender include every other gender.

II. Words referring to a singular number include the plural, and words referring to a plural include the singular.

III. Words referring to a person or persons include companies, firms, corporations, organisations, and vice versa.

IV. Headings and titles are included in this Privacy Policy for convenience only and shall not affect the interpretation of this Privacy Policy.

V. Each Party must, at its own expense, take all reasonable steps and do all that is reasonably necessary to give full effect to this Privacy Policy and the events contemplated by it.

VI. Any obligation on a Party not to do something includes an obligation not to allow that thing to be done.


a. When You use the Product, We may collect information from You through automatic tracking systems (such as information about your browsing preferences).
b. In addition, We may collect information that You volunteer to Us (such as information that You provide during a sign-up process or at other times while using the Product).

c. In order to access all of the features of the Product, You may be required to register as a user. During the registration process, We collect some of Your Personal Information, in the following manner:

I. We will not collect information that identifies You personally, except when You specifically volunteer that information to Us.

II. The information that We will collect from You at registration may include (depending on what you are requesting eg. call back):

Email Address

Mobile number

III. By undergoing the registration process You consent to Us collecting Your Personal Information, including the Personal Information described in this clause. You also consent to Us collecting any other Personal Information as well as storing, using or disclosing Your Personal Information in accordance with this Privacy Policy.

d. In order to access some specific features of the Product, You are required to provide some Personal Information. During this process, We collect some of Your Personal Information, in the following manner:


I. We will not collect information that identifies You personally, except when You specifically volunteer that information to Us when using specific Product features. These specific Product features might include, but are not limited to:

A. making purchases

B. receiving notifications by text message or email about events and promotions

C. receiving general emails from Us

D. commenting on Our content such as blogs, articles, photographs or videos, or participating in Our forums, bulletin boards, chat rooms or other similar features

E. When completing forms or providing information that assist us to select products of relevance, such as any health interests, health goals or preferences, or conditions whether for yourself or on behalf of someone else.

II. In addition to any Personal Information that You are required to provide in order to access these additional Product features, in some cases You may be required to provide more specific information. For example, in order to make purchases, You may need to provide credit card information, billing information and postal addresses.

e. From time to time, We may request information from You to assist Us in improving Our Product, Goods, Services, Content, or Materials. For example, We may ask You to answer some questions about Your demographics, Your shopping preferences, or Your other preferences in relation to the Product.


a. Cookies are small files stored on Your computer or mobile device which collect information about Your browsing behaviour.
b. Cookies do not access information that is stored on Your computer.

c. Cookies enable us to tailor our configurations to Your needs and preferences, in order to improve Your user experience.

d. Most internet browsers accept cookies automatically, although You are able to change Your browser settings to control cookies, including whether or not You accept them, and how to remove them. You may also be able to set Your browser to advise You if You receive a cookie or to block or delete cookies. However, if You do this, You may be prevented from taking full advantage of the Product.


a. Please note that no systems involving the transmission of information via the internet, or the electronic storage of data, are completely secure. However, we take the protection and storage of Your Personal Information very seriously. We take all reasonable steps to protect Your Personal Information.

b. We use appropriate physical, digital, managerial, and security systems to store Your Personal Information and to protect it against unauthorised access, destruction or disclosure.


a. We do not combine, link or aggregate any of Your Personal Information with other Personal Information of Yours which We are holding.


a. We use Your Personal Information to help us improve your experience with Our Product. We may use Your Personal Information for purposes including but not limited to:

I. order fulfillment.

II. providing customer service to You.

III. marketing and advertising to You including both direct and indirect marketing and advertising and including marketing and advertising about products that may interest You based on Your personal preferences or demographics.

IV. advising You about updates to the Product or related Items.


a. We may collect information from specific categories of users who may be particularly vulnerable, including: Elderly or those with health challenges or disabilities.
b. Information collected from vulnerable users in accordance with this clause is collected for the purpose of:

Information about needs and preferences is collected from vulnerable users to allow us to select relevant products with features that may best suit them.

c. Information collected from vulnerable users in accordance with this clause, is collected, used and if applicable, disclosed, in the following circumstances and in accordance with the following procedure:

E.g. if they are interested in medication reminders, smart home, health monitoring for heart, sleep, diabetes, or their interest in fall detection or SOS alerts


a. Part or all of Our business may be merged, restructured, or sold including but not limited to through an ordinary sale of the business or of stock, a corporate reorganisation, a change in control, bankruptcy or insolvency proceedings.

b. In the event that such a merger, restructure or sale occurs as described in the preceding sub-clause hereof, We may transfer Your Personal Information, including personally identifiable information, as part of that merger, restructure or sale.


You acknowledge and agree that if You publish or submit Personal Information in publicly accessible sections of the Product (such as forums, bulletin boards, chat rooms, or other similar sections), then You are solely responsible for the release of that Personal Information and We are not liable or responsible in relation to the release of that Personal Information.


If You receive an email from Us in relation to the Product and would prefer not to receive such correspondence in the future, You may follow the instructions in the email to opt-out of future correspondence. You may also contact Us, using the details at the bottom of this Privacy Policy, in order to opt-out of future correspondence. We will make all reasonable efforts to promptly comply with Your requests. However, You may receive subsequent correspondence from Us while Your request is being handled.


a. You have the right to request access to any of Your Personal Information which We are holding.

b. You have the right to request that any of Your Personal Information which We are holding be updated or corrected.

c. In order to request access, an update, or a correction to Your Personal Information, you may contact us using the details at the end of this Privacy Policy.

d. In addition, You should use the following procedure in order to request access or correction to Your Personal Information:

Contact us by email at


By continuing to use the Product, You agree to the terms of this Privacy Policy. You acknowledge, agree and accept that no transmission of information or data via the internet is completely secure. You acknowledge, agree and accept that We do not guarantee or warrant the security of any information that You provide to Us, and that You transmit such information at Your own risk.


a. We may make changes to this Privacy Policy at any time at Our sole discretion.

b. If We make changes to this Privacy Policy unless We obtain Your express consent to those changes, then such changes will only apply to any information that We obtain from You after the date that the changes take effect.

c. If We make changes to this Privacy Policy, Your continued use of the Product after the date that the changes take effect confirms that You acknowledge, accept, and agree to those changes.


a. We take customer satisfaction very seriously. If You have a complaint in relation to Our handling of Your Personal Information, We will endeavor to handle it promptly and fairly. For Your information, an overview of Our complaints handling procedure is as follows:

I. Complaints are reviewed within 7 days. After that period we may contact You to request further information. If We accept fault then We will propose a resolution. In any case, We aim to provide a response within 21 days.

II. If You have a complaint in relation to Our handling of Your Personal Information, You should use the following procedure to lodge Your complaint with Us:

Email Us at Describe the nature of your complaint including any relevant dates, people involved and any consequence that has occurred, and what you believe should be done to rectify the issue.

III. If You are not satisfied with Our response to Your complaint, You may refer your complaint to the relevant external dispute resolution organisation in Your area.


You can contact Us about this Privacy Policy using the following details:


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